10 Corso Como ‘enhances’ the quality of fashion.
Enhanced the quality and culture of Korea’s fashion industry since launching in ’08.

Released 10 collaboration products and hosted an exhibition of Azzedine Alaïa.

Lectures by ‘Joe McKenna’ and ‘Olivier Saillard’ to add empathy. 

‘10 Corso Como Seoul,’ a brand that enhanced the quality of fashion in Korea and led Seoul to being a city of fashion, celebrates the 10th anniversary.
It has been 10 years since Samsung C&T Fashion Group’s concept store, ’10 Corso Como Seoul’ opened the first 1,400㎡ flagship store at Cheongdam-dong, Gangnam-gu, Seoul in March 2008. Samsung C&T Fashion Group introduced the concept store for the first time and strived to heighten the quality and culture of fashion to compete with the fashion cities around the world.
Founded by Carla Sozzani, a galleries and fashion journalist from Milan, in 1990, ‘10 Corso Como’ is a multifunctional space and the pioneer of slow shopping with a unique blend of art, fashion, music, design, food, and culture. Carla Sozzani was touched by Samsung C&T Fashion Group’s determination and mission as Korea’s leading fashion company, and agreed to open the first international store at Cheongdam.
Thanks to the efforts of Samsung C&T Fashion Group, it was introduced by New York Times in January 2010 as one of ’31 must-visit It places of global culture and international trends’ as Korea’s leading landmark of fashion and culture.  In March 2012, Lotte Department Store Avenuel opened 10 Corso Como AvenueL, the second store in Seoul and the third store worldwide.
Celebrating the 10th anniversary, ‘10 Corso Como Seoul’ has prepared various programs, including collaboration with 10 brands, memorial exhibition of Azzedine Alaïa, the king of cling who passed away in November last year, and the lecture of fashion masters.
The 10 collaboration projects presented by ‘10 Corso Como Seoul’ are: p ALAÏA logo T-shirt, the last collaboration with Azzedine Alaïa who was known as the genius couturier and the king of cling, p the combination of DOUBLET’s embroidery and 10 Corso Como’s PB ecobag, p the even special collaboration with CONVERSE, celebrating the third year, p the FORNASETTI plates, p the GENTLE MONSTER sunglasses, p the 99PERCENTIS caps, p the BIANCA CHANDON caps, p the BEARBRICK figures, p the ’10 Corso Como’ PB chocolate, and p the ASTIER DE VILLATTE scented candles.  All of these special products are available as limited editions.

The collaboration products will be launched one by one at ‘10 Corso Como Seoul’ Cheongdam and Avenuel stores from March 9.
Also, ‘A TRIBUTE TO AZZEDINE ALAÏA’ will be held to remember Azzedine Alaïa who was the most special partner of ‘10 Corso Como’ and the genius fashion designer from Tunisia known as the ‘king of cling.'  It will be an archive of his major collections to track his artistic footsteps.

Prepared by world-class gallerist, Carla Sozzani for the 10th anniversary of ‘10 Corso Como Seoul’ ‘A TRIBUTE TO AZZEDINE ALAÏA’ has been curated by Olivier Saillard, a star curator in fashion, and Kris Ruhs has designed the installations.
Also, Joe McKenna, a renowned fashion stylist who is still active, will play a 25-minute documentary film featuring Azzedine Alaïa while he was still alive.
‘10 Corso Como Seoul’ will host the exhibition from the 28th through May 6th at the special exhibition space on the 10th floor of ‘10 Corso Como Seoul’ Cheongdam.
There will also be lectures by the world’s most influential stylist, Joe McKenna, and the star curator of fashion, Olivier Saillard.
“Celebrating the 10th anniversary of ‘10 Corso Como Seoul,’ we have created exhibition contents based on our original DNA of culture and fashion to strengthen our identity as a cultural complex,” said Executive Director So Ran Lee of International Product Division 1.  “We will make ceaseless efforts to enhance the quality and culture of Korea’s fashion industry through ’10 Corso Como Seoul’.”
In addition, ’10 Corso Como Seoul’ has been the frontier of K-fashion in Korea and abroad since the collaborative collection with JUUN.J was sold out in 2009.  In 2011, it presented the explosively popular products designed by the idol ‘Big Bang’ that is globally recognized for music and fashion with personality.