17 F/W Paris Collection
JUUN.J, 17 F/W Paris Collection
JUUN.J destroys the boundaries in fashion.
JUUN.J’s 10th Anniversary of Paris Collection Celebrating Collection on the ‘Archive’.

Reinterpreted the signature classical items such as trench coats and oversized looks.

‘Maximized’ the genderless style featuring 11 female models.
JUUN.J, the global men’s apparel brand of Samsung C&T Fashion Group, announced on the 22nd that the 2017 F/W Paris Collection was held at Rene Descartes University in Paris, France at 1 PM on the 20th (local time).
The keyword of the 10th Anniversary Collection is ‘ARCHIVE’.
JUUN.J has consistently presented collections on ‘the reinterpretation of classics’ for 10 years since it made the debut at the 2007 Paris Collection.
While presenting nearly 20 collections, JUUN.J has been acclaimed by the fashion media and consumers around the world with the ‘reinterpretation of classics (new perspective toward familiar things).’  As a result, JUUN.J was invited to join Mode a Paris as the second regular member of Korea last 2013.  In 2016, it became the first Korean designer to be named a guest designer for Pitti Uomo, the world’s greatest men’s apparel fair.  By doing so, JUUN.J has settled its ground in the world’s fashion market as a global designer brand that opened in about 100 department stores and shops around the world. 
- The ‘Archive’ collection that has reinterpreted JUUN.J’s signature trench coats and oversized looks.
JUUN.J’s strategy is to look back on its 10 years of history in Paris with ‘Archive’ for the ’17 F/W Collection to pursue the next era of change and development.  
This collection has reinterpreted the brand’s signature trench coat, oversized looks, street tailoring, MA-1 bomber, and leather materials from the perspective of 2017.
- Maximized the genderless style with female models for men’s apparel.
JUUN.J has earned acclamation with new radical attempts, including featuring female models on the runway for the first time.  There were 11 female models out of 26 models and they appeared on the runway in the new collection.  This maximized JUUN.J’s style to pursue the genderless (the style of fashion that destroys the boundaries of gender and age) style. 
JUUN.J has suggested a fashion view beyond the concept of ‘gender’ as presented by ‘Less,’ which was the concept of the ’16 F/W Collection, and its latest collection has been known to break the boundary between men’s and women’s apparel.
The latest collection attracted about 600 renowned distributors and fashion officials to congratulate the 10th anniversary of JUUN.J’s successful business in Paris.
‘JUUN.J’, the global luxury brand representing Korea
The global brand JUUN.J has grown with innovative designs every season since the 2007 Paris Collection.  JUUN.J is growing into ‘a luxury brand of the world’ with the acclamation of many celebrities, such as Kanye West, Rihanna, and Drake, as well as many renowned fashion officials and press, including Suzy Menkes.
Currently, JUUN.J is running business at about 100 stores in 30 countries, including New York, London, Paris, Milan, and Hong Kong.  It is also settling its position as a global premium designer brand by selling through department stores such as Galleries Lafayette (Paris), Harrods (London), Neiman Marcus (New York), La Rinascente (Milan), and some of the major shops such as SSENSE (online), 10 Corso Como (Shanghai), I.T (China), JOYCE (Hong Kong), and Antonioli (Milan).