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Juun.J proves
its global power with
the ’17 S/S Paris Collection
Reinterpreted the 1950s military looks based on ‘Covered.’
Reinterpreted the 1950s military looks based on ‘Covered.’

Inspired the uniforms of combat pilots to present the new G-Suit (anti-gravity suit).

VR video produced for Juun.J Paris Collection – a new attempt outside the box.
 
 
Juun.J, the men’s apparel brand of SAMSUNG C&T Fashion Group which has attracted the spotlight at the Paris Collection, one of the world’s four major collections, presented the 2017 S/S (spring and summer) collection at Palais de Tokyo in Paris, France at 1 PM on the 24th (local time in Paris).
 
Juun.J was invited to Pitti Uomo, the global men’s apparel fair held in Firenze, Italy, as the first Korean guest designer last January.  It returned to the original stage in Paris and was welcomed by many fashion experts that had been waiting for Juun.J.

The collection attracted Jean-Victor Meyers (a French designer) and other influencers of the fashion industry, as well as some of the popular Chinese celebrities such as Zhang Guoli (Chinese director and actor) and Gai Xiaofei (Chinese actor), and many other influential characters and buyers from around the world including Serge Ibaka (American NBA player).  With about 600 guests, the collection clearly proved Juun.J’s new position after its collection at Pitti Uomo.
 
 ‘COVERED’, the military looks that think outside the box and beyond the boundaries.
 
Juun.J has presented a new perspective of military looks with ‘COVERED’ to reinterpret the familiar military items for new looks based on the ’17 SS season’s brand concept of ‘reinterpretation of classics.’   
 
Juun.J has added hip hop and street elements to the G-SUIT (anti-gravity suit) of 1950s combat pilots and Juun.J’s characterized classic tailoring to present on the runway 38 garments with more elaborate and delicate silhouettes.
 
In particular, it presented many layered garments to support the main concept of ‘COVERED’ because of the designer’s belief that covering the skin in layers is more beautiful than showing it.  
Juun.J’s signature black and white has been enhanced with the military khaki color to express the street mood with modernity and personality.
 
Juun.J’s ’17 SS Paris Collection has also been produced with VR (Virtual Reality).
The VR video of this Juun.J collection displays the runway model’s glamorous walking and the look of every guest in a 360° view so you can feel as if you are right at the show in Paris.  
Juun.J expects to broaden the brand’s worldview to suggest futuristic value outside the box with this VR.
.
Juun.J’s VR video of the Paris Collection is available at Juun.J’s official Youtube channel
(https://m.youtube.com/channel/UCw77ckm8EVn2bpg1QkyFiBw) and Facebook page
(https://facebook.com/mirrorJUUN.J).

 
Juun.J, a global premium brand representing Korea

Juun.J, a global designer brand, has presented collections through the Paris Fashion Week since 2007 and grown ever since based on new designs characterized by innovative attempts.  It is quickly growing into a ‘global premium brand’ with the support and compliments of many renowned celebrities, including Kanye West, Rihanna, and Drake who volunteered to be Juun.J’s fans, and fashion-related officials such as Suzy Menkes.
 
Currently, Juun.J is running about 100 stores in cities including New York, London, Paris, Milan, and Hong Kong in about 30 countries.  It is constantly expanding its worldview through collaboration beyond boundaries while solidifying its ground as a global premium brand with stores at the high-end department stores such as Harrods (London) and Neiman Marcus (New York) and the world’s leading stores such as Dover Street Market (London, New York, Tokyo), 10 Corso Como (Milan, Shanghai), Opening Ceremony (New York, LA, Tokyo), I.T (Hong Kong), and Antonioli (Milan).