Suzy’s involvement in the design is boosting public attention prior to its launch
Available at beanpole.com and Beanpole Accessory stores across the nation starting August 4
Suzy, Beanpole Accessory’s spokesperson, has transformed into a designer.
On July 28, Cheil Industries’ Beanpole Accessory announced the release of its “Bonnie Bag” designed in collaboration with Suzy, its main spokesperson for the fall season.
During the design process, it was said that Suzy worked hard on the bag’s captivating style by carefully checking its silhouette as well as the texture and color of the leather and proactively voicing her ideas.
The Bonnie Bag is a saddle bag style handbag with its name coming from the French word bon, which means ‘good’. The name signifies Beanpole Accessory’s brand identity that pursues health and beauty. Classically styled, it aims to be an all-season item by using quality Fortuna leather.
In addition, the brand’s signature knot detail is placed on the front to accentuate the bag’s classic style. The zipper detail on the side transforms the flat surface into a chic one.
The Bonnie Bag will be available in brown, burgundy and moss green, and priced at KRW368,000. Furthermore, the special limited edition made of embossed Italian leather in pink and grey blue, an item on which Suzy paid particular attention, will be released in September. Quantities will be limited to 200 per color.
Manager Min-ok Jin of Beanpole Accessory said, “For the past three years, Suzy has been not only a spokesperson for Beanpole Accessory but also a customer and a prosumer. Considering the bag contains her attention and passion toward the brand, it will become a must-have item among ladies in the upcoming fall season.”
Meanwhile, photos of Suzy’s fall commercial photoshoot for Beanpole Accessory are available at Instagram (@BEANPOLE.ACCESSORY), Facebook (www.facebook.com/beanpole.kr), and YouTube.