Beanpole’s Kim Soo-hyun
duck down jacket,
“warms even the heart”
Beanpole Outdoor unveils
Kim Soo-hyun’s movie-like commercial
A poignant love story shot in New Zealand
A commercial with a movie-like feel starring Hallyu star Kim Soo-hyun has been released.
On the 17th, Cheil Industries’ Beanpole Outdoor released a commercial for its ‘Dove Down’ line of winter jackets through its official YouTube channel (/beanpoleblog) and Instagram (@beanpole_outdoor).
With a pre-released teaser video already drawing attention with the beautiful images it contains, this commercial, which consists of four parts, was produced with the emotional concept that Beanpole Outdoor’s ‘Dove Down’ not only blocks out the cold wind of winter, but “even warms the heart.” Kim Soo-hyun, who plays the role of a man missing a bygone love, poignantly depicts the four emotions associated with waiting, parting, reminiscing and starting anew.
The beautiful snowy fields of New Zealand and Kim Soo-hyun’s great performance and mellow voice accentuate the vivid colors of the Dove Down jacket all the more to the sensation of a full-scale movie.
For this season Beanpole Outdoor has upgraded its popular Dove Down “power item” with improved features and more colors. Indeed, this jacket has proven to be one of Beanpole Outdoor’s most successful products by selling out each year since first being launched in 2012 with sales totaling about 70,000.
With its characteristic urban outdoor sophistication, Bean Pole’s Dove Down drew attention with its differentiated design highlighting a casual style that can be worn every day. The Dove Down was sold out earlier on as it won popularity among fashion enthusiasts from major online fashion communities.
Beanpole Outdoor now offers the Dove Original 2014 with improved designs and functionality in two lines, the ‘Dove Style’ and ‘Dove Premium.’ This is a strategy to satisfy customers’ various needs by diversifying the colors, lengths and filling materials in order to expand the customer base.
Unveiling of Kim Soo-hyun’s new Dove Down movie, ‘A scene from a winter’
EVENT 1: Leave a review of Kim Soo-hyun’s poignant love story ‘A scene from a winter’ and be invited to Kim Soo-hyun’s signing event!
Watch Beanpole Outdoor’s poignant ‘Dove Down’ movie and leave your comment.
Three tickets to Kim Soo-hyun’s signing event and three ‘Dove Downs’ personally autographed by Kim Soo-hyun will be sent out to prizewinners selected through a drawing!
Click ‘like’, tag friend (@) and share! The more you try, the warmer your winter will be!
EVENT 2: Capture a ‘best shot’ from the Dove Down movie and receive a Dove Down personally autographed by Kim Soo-hyun!

Watch the movie and capture your favorite scene. Upload the captured scene to hash tag #Beanpole Outdoor # Dovedown# Kim Soo-hyun in Beanpole Outdoor’s Instagram!
Be sure to follow Beanpole Outdoor’s Instagram (@BEANPOLE_OUTDOOR)!
One ‘Dove Down’ personally autographed by Kim Soo-hyun will be sent out to a prizewinner selected through a drawing. 

- Period: October 17 (Fri.) ~ November 5 (Wed.)
- Prizes: Invitation to Kim Soo-hyun signing event (3), ‘Dove Down’ personally autographed by Kim Soo-hyun (4)
- Prizewinner Announcement: 2 p.m. on November 11 (Tue.)

- Kim Soo-hyun signing event
* Date: November 21, 2014 (Fri.) *Venue: Not yet decided (to be notified later)

- View more scenes from Kim Soo-hyun’s love story:
- Beanpole Outdoor Instagram: