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JUUN.J,
2015 S/S Paris Collection
JUUN.J, 2015 S/S Paris Collection
Menswear brand Juun.J draws the world’s attention at the 2015 S/S Paris Collection with transcendental designs and collaboration with world-class brands
 
Presented innovative design with an ‘Oxford’ theme

Demonstrated global brand power by showcasing collaboration pieces with Adidas and Moleskine

 
Korea’s leading designer Wuk-jun Jeong is drawing the world’s attention after successfully presenting his latest creations for his Juun.J menswear brand at 2015 S/S Paris Collection on the 27th (local time) as part of the ‘Palais de Tokyo.’
 
The Paris Collection is a major biannual fashion event that holds sway over international trends. This, the spring/summer edition, is the 15th consecutive time that Jeong participated in the show. Last year, Juun.J gained more renown by being selected as a full member of the Chambre Syndicale de la Couture Parisienne to join ranks with premium brands such as Chanel, Hermes, Christian Dior and Louis Vuitton.
 
For this year’s event Jeong showcased a range of clothing that blurred the boundaries of traditional men’s suits and sportswear by presenting a line with a unique ‘Oxford’ theme. The word ‘Oxford’ conjures images of fine cotton fabrics used mainly for shirts worn by students wandering around Ivy League campuses. But for this year Jeong added a new twist with the collaboration of Adidas footwear who blended some of his ideas to come up with a look that had a sporty yet sublimely traditional flair that captured eyes as the models strutted down the catwalk. On the same day, the famous Italian notebook and diary designer, Moleskine, a brand favored by the likes of Van Gogh and Hemmingway, also released a limited edition notebook created in collaboration with Juun.J. So the 2015 S/S Paris Collection turned out to be a watershed event for the Juun.J brand to demonstrate its status as a truly global player.

 
Transcendental ‘out-of-the-box’ designs with an ‘Oxford’ theme for the 2015 S/S season 

This season, Juun.J proposed designs reinterpreting the word ‘Oxford’ with the creative DNA of its designers. The word ‘Oxford’ typically conjures images of the fine cotton fabrics used to make shirts, Oxford University, and students attired in button-down collars, dark navy blazers and, perhaps, khaki pants. Inspired by this word, designer Wuk-jun Jeong created a complete look composed of a shirt, pants, jacket and even a trench coat made with the light cotton material. The look was topped off with a knit hat having a stiffness and three-dimensionality unlike ordinary knitwear that was achieved by using special yarns and applying a hologram coating. Through this approach Jeong broke from the conventional use of materials and techniques typecast for each garment. And centering on white, Juun.J’s signature color, navy and light gray were used to a soft and elegant silhouette that could even pass for women’s attire. The garment for the show’s finale was designed using fairytale-like prints and graphics reminiscent of the works of the famous British visual artist Rob Ryan. The result was a lyrical atmosphere completely different from any before and thus it received a standing ovation.

 
Juun.J limited edition launched in collaboration with Adidas and Moleskine

Models dressed in wide-legged pants evoking the unique sporty look of the Juun.J brand strutted down the runway wearing sneakers created in collaboration with Adidas. The famous Adidas’ Super Star, that was first released in 1996 and became a sensational hit not only among famous basketball players but also young people around the world, was redesigned to align with the Juun.J concept to suggest a youthful and sophisticated look while maintaining traditional style.
 
“Adidas, which has been releasing products in collaboration with trend-leading fashion designers of the moment, such as not only Stella McCartney and Jeremy Scott, but also Rick Owens and Raf Simons, proposed the collaboration to us first,” said Juun.J’s Brand Manager Kim Dong-wun. “This collaboration piece between Juun.J and Adidas will be released as a limited edition in Adidas stores across the world next spring.”
 
In addition, Moleskine, an Italian notebook brand beloved by famous artists such as Van Gogh, Picasso and Hemingway, drew attention by releasing a notebook designed in collaboration with Juun.J. In addition to limited edition notebooks featuring famous characters from the Simpsons, Mickey Mouse, Star Wars and the Lego movie, Moleskine has collaborated with trend-setting fashion design houses including Martin Margiela and Comme des Garçons. Now Moleskine has added a new line featuring Juun.J’s flair that will be available at major Moleskine and Juun.J stores worldwide.
 
By gaining attention from famous world-class brands in this manner, Juun.J is striving to increase its reputation as a global luxury brand through its 65 stores in 30 cities around the world including New York, London, Paris, Milan and Shanghai.