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BEANPOLE Outdoor provides uniforms for the Samsung Lions BEANPOLE Outdoor will sponsor all uniforms and supplies for the Samsung Lions professional baseball team
BEANPOLE Outdoor will sponsor all uniforms and supplies for the Samsung Lions professional baseball team

Introducing state-of-the-art uniforms with moisture-wicking, quick-dry and 4-way stretch fabrics

Planning to offer various outdoor live programs that can be enjoyed in ballparks 


BEANPOLE Outdoor, the urban outdoor brand of Samsung Everland’s fashion division, announced that it will sponsor all garments and supplies for the Samsung Lions professional baseball team including its official uniform for 2014.

Since launching its urban outdoor apparel brand in 2010, BEANPOLE Outdoor has paid plenty attention to the camping culture and promotion of outdoor live events by sponsoring the sportswear for Korea’s national snowboard team and opening glamping (glamorous+camping) villages at ballparks and country clubs. The growth of BEANPOLE Outdoor and its subsequent efforts to promote a family-centered outdoor culture have driven this collaboration with a baseball team attracting family spectators.   

The uniform that BEANPOLE Outdoor has created for the Samsung Lions uses moisture-wicking and quick-dry fabrics as base layers for its blue-colored top with white stripe pattern. 4-way stretch is added to enhance freedom of movement, providing extra comfort to players so they can deliver superior performance.

Ki Yoon-hyeong of BEANPOLE Outdoor, who supervised the design of the Samsung Lions uniform explained, “We applied Samsung Lion’s image of a leading baseball club to its 2014 uniforms. We printed the V for victory in a firm curve, thereby highlighting the uniform’s dynamic image. We express the energy of Samsung’s pouncing lion by increasing the saturation of the Lion’s signature blue and then adding a touch of white and silver to make it more fashionable. Also, we used functional fabrics and three-dimensional patterning to provide players superior comfort.”

Bae Jae-hyun, director of the BEANPOLE business group commented, “We are very happy that BEANPOLE Outdoor has become the official uniform sponsor for the Samsung Lions who have made the remarkable achievement of winning the championship three years in a row and are eyeing their 8th this year. We have put great effort into making this uniform so that it will help the players deliver their best performance throughout the season.”

In addition to sponsoring uniforms and apparel, BEANPOLE Outdoor will offer a new baseball viewing culture to fans by introducing various outdoor programs such as their ‘Glamping Experience Zone’, where its brand equity of ‘Glamping Culture’ meets baseball. 


- Caption for the picture
 
BEANPOLE Outdoor, the urban outdoor brand of Samsung Everland’s fashion division, announced on March 10th that it will sponsor the official uniform of the Samsung Lions professional baseball team in 2014. In addition to uniforms, BEANPOLE Outdoor will provide 12,800 garments and supplies of 24 different items, including jumpers, windbreakers and undershirts which will be worn by Lions players on the field. Together with the cheerleaders, the team’s manager Ryu Joong-il and players Lee Seung-yeop and Jang Won-sam pose wearing the new uniforms made by BEANPOLE Outdoor.