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KUHO, kicks off its global business KUHO, kicks off its global business
Spring-Summer 2018 presentation in New York on 9th

Showed off its energetic ‘dressy sporty’ look under its ‘strolling’ concept

Most praised was the comfy ‘carry over’ made with exclusive material developed by KUHO

Cooperation with the worldly stylist Tom Van Dorpe for augmented planning and sales


Korea’s representative women’s wear brand, KUHO, took its third step in New York.
 
On 9 September, local time, KUHO by SAMSUNG C&T Fashion Group gave its Spring and Summer 2018 presentation in Industria on Washington Street, Manhattan, New York.
 
Since its first entry to the global fashion city of New York in September 2016, KUHO was on an exciting success path opening stores in Bergdorf Goodman in New York, Lane Crawford in Hong Kong, SSENSE – the contemporary online brand shop and many more.
 
Recently, major brands such as Tory Burch, Theory, and Rag & Bone have been taking a different branding strategy, prioritizing showcase presentation rather than collection for New York that highlights practicality and for customers to appraise the details and business feasibility.
 
There were over 300 guests for the presentation including buyers from major global department stores and online malls such as Harvey Nichols from England, Lane Crawford from Hong Kong and Net-a-Porter, a luxury fashion mall as well as fashion directors from WWD, Forbes, New York Times, Vanity Fair, Harper’s Bazaar, Elle and more.
After presentation, KUHO plans to operate a sales showroom in its New York office until 21st September and invite buyers and the press to introduce the brand to the world fashion market.
 
Inspired from ‘strolling’ KUHO expressed flowers waiving in the spring breeze and park for the spring and summer 2018 and reinterpreted the dressy sports look with energetic and lively colors of spring.
 
Softly rolling down coats, carrot leg (slim-fit pants that have a snug fit through the legs and end in a small leg opening) pants, and shirts and blouses with smocking (a type of embroidery technique) details were their seasonal strategic items.
 
Comprised of season-less power items incorporating KUHO’s minimal sentiment and made with the fabric developed by the SAMSUNG C&T Fashion Group, the ‘Carry Over’ line is highly praised by buyer from around the world for its comfort and classy look.

Their main items are wool stretch outers and slim straight pants and they also presented air jersey hourglass silhouette coat and dress. 


Especially for this season, KUHO introduced the advanced global planning system and arranged materials, colors and items by delivery (for export) and collaborated with Tom Van Dorpe, worldly stylist and the editor of Vogue and V-Magazine from Belgium, to improve planning and sales.

Jeonghee Yun, director of women’s wear, said, “As a women’s brand representing Korea, we are entering the global market with a middle-to-long-term plan. Proceeding with our third season, our direction has become more definite with enhanced completeness.”
 
KUHO’s waistline-accented dress coat and bell sleeve knits presented for the spring and summer 2017 were completely sold out and their fall and winter 2017 products have been launched for sale already.