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KUHO,
the brand selling 100 billion KRW, makes another step forward with its global business
Presented the 2017 F/W collection
in New York on the 11th.
KUHO, the brand selling 100 billion KRW, makes another step forward with its global business.
 
Presented the 2017 F/W collection in New York on the 11th.

Various coat designs and the new feminine ‘Boudoir’ look.

The 2nd sales scheduled in France during the Paris Fashion Week in March.

 
KUHO, the brand selling 100 billion KRW, made its second step in New York, the city of fashion.
 
KUHO, which is Samsung C&T Fashion Group’s women’s apparel brand, entered New York, the global fashion city, in September 2016 and made successful agreements with Nordstrom, Lane Crawford, CLUB21 Singapore, and SSENSE, an online shop in Canada.
 
KUHO announced that the 2017 F/W Season was presented at the Spring Studios on Varick Street in Manhattan, New York on February 11 (local time).
 
Some of the major fashion brands, such as Tory Burch, Kate Spade, and Rag & Bone, have preferred the presentation over the collection, targeting New York that pursues practical fashion.  They have adopted the branding strategies to make showcase presentations for comprehensive understanding of their design details and businesses.
 
KUHO’s presentation attracted about 300 guests, including Suzy Menkes, the editor of Vogue International, the buyers of major department stores and online stores such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Barneys New York, Joyce, Galleries Lafayette France, Harvey Nichols UK, and NET-A-PORTER, and a number of fashion directors from WWD, WSJ, and Vogue.
 
After the presentation, KUHO will operate a showroom at Samsung C&T Fashion Group’s New York Corporation until the 24th and invite the buyers and press to introduce KUHO’s women’s apparel to the world fashion market.  Also, the showroom will be opened in the Paris office during the Paris Fashion Week in March for sales targeting the distributors across Europe.
 
KUHO’s concept for the 2017 F/W season will be the ‘Scent Collector’ inspired by the ‘fragrance.’  Inspired by the sensitive scent collector who collects fragrances based on sensibility and creativity, the sensitive sensibility of women’s beauty has been applied to the designs.
 
In particular, KUHO has newly presented the new oversized outer design with the signature H-shaped silhouette and the new collar design.  Samsung C&T Fashion Group The double-faced method, originally developed by Samsung C&T Fashion Group’s Textile Division, has been applied to the outer design for luxury and comfort.  
 
Also, the tone-on-tone color matching over burgundy, orange, or cobalt blue has been coupled with the velvet and satin (smooth glossy texture) materials to present the new feminine ‘Boudoir (French for a woman’s room)’ look.
 
Also, various flowers that are used to make the perfumes have been printed or woven into Jacquard (a textile woven using various colors) for romantic styling.
 
The garments have been accented with accessories or ruffles for consistently romantic and sophisticated looks.  KUHO’s ‘Carry Over Line’ with the best-selling seasonless items of minimalist designs is comprised of KUHO’s minimalist items, including zip-ups, oversized coats, blazers, bomber jackets, turtlenecks, wide pants, and asymmetrical skirts, for tone-on-tone styling.  
 
Also, the designer’s special ‘Collection Line’ emphasizes femininity with KUHO’s original hourglass look.  The hand-made coats, skirts, capes (very plump coat that covers the body and arms in various lengths), and bustier (simple camisole with no shoulder strings) boast luxury and the zip-up padding down coat and jumper, flower-printed cardigans, blouse, and skirt have completed the collection.
 
KUHO’s price range is 700~1200 USD for coats, 500~700 USD for jumpers, 300~500 USD for knits, and 300~400 USD for pants.  
 
“Since we launched the global business to represent Korea, KUHO’s unique competitiveness has been developed to expand the references,” said Manager Jung Hee Yoon of the Women’s Apparel Division.  “If KUHO writes a history of success in the global market, it will take the brand and Korea’s fashion industry to the next level.”
 
KUHO’s slim-waist dress and bomber jacket presented for the ’17 S/S season have been sold out and KUHO is making its steps toward selling 200 billion KRW by 2020.